Sometimes when you start comparing your sales performance with that of other agents, you will want to show how well you rank in terms of all sales in your entire market area, and sometimes you’ll want to focus on your major position in a specific segment of the market. The portion of the market you focus on can be expanded or contracted and it all depends on you, so long as you can come up with valid conclusion that you explain clearly to your client every single step necessary.

Granted that you will be considering an agent who makes a Denver real estate listings presentation to Denver homes for sale sellers or positive prospects in a specific field development and area? He knows that if he presents his track of record in his home area he will rank squarely in the middle of the agent pack and is hardly a record solely in the Denver homes for sale agent winning position. Hence, if he happens to expand the market area to include the seller’s development rate it the development called Arrow-wood, his ranking and credibility will no doubt to be on top to be overlooked by his competitors.. He decides to show his sales performance based upon market activity in both developments. When presenting his findings – and his dominant market position – he explains to the Denver real estate listings sellers that he expanded his market study to include transactions in Arrow-wood as well as in the sellers’ development, because most buyers consider both the developments when selecting a home of the type the sellers’ will be listing.

Often, the largest company in a market will account for the largest Denver real estate listings sales volume and sales numbers, creating a strong market presence that eclipses the performance of small companies and individual agents. If you face a David and Goliath situation, reach down and pick up the stone of per agent productivity to put in your slingshot, in this situation you may look like just a small kid whose ambition and bravery are far beyond your reach.

You may calculate per agent productivity by dividing a Denver homes for sale company’s total performance and their productivity by the number of agents working at the firm. You can use this calculation to bring listings taken, listings sold, total unit volume, sales volume, or buyer-represented sales down to a per agent basis. You may come to realize that Goliath isn’t victories as he looks to be.